John Melton is a home business expert, 7-figure earner and online marketing strategist. Along with his wife, Nadya, John teaches Network Marketers how to build their home business empire with Social Media (without doing any home parties if they don't want to).mylifestyleacademy.com ››
James Yates: Welcome everybody to the re-ignite studio podcast, I’m your host James Yates. And today we have a very special guest, we’re broadcasting this live so if you’re watching this live drop a 1 in the comment, if you’re watching this as a replay drop a 2 and today we are going to be talking all things network marketing, success online marketing and so much more with a very special guest Mr. John Melton. John has spent, well it’s coming onto 16 years in the network marketing profession. He has achieved this huge amount of success and not only created a huge amount of success in this industry but also has got an amazing online academy for teaching really online marketing, helping social sellers, network marketers and entrepreneurs to really thrive with his wife Nadia. John you’ve done some amazing things, welcome to the show.
John Melton: Thank you, I appreciate it man.
James Yates: Well it’s really good to have you, I know we’ve been speaking for a while about making this happen. So it’s good to make it happen. And tell us man, let’s get straight into the story. You’ve got a phenomenal story, so you’ve been in the industry for a long time. Where’s John come from, where’s the story begin?
John Melton: So I was a community college drop-out, actually I dropped out of community college to pursue network marketing fulltime. I was a waiter, I mean you know just your typical like 18, 19, 20 year old teenager, early 20’s whatever. Kind of just you know and party mode, hanging out with my friends. Didn’t really have a lot of direction or goals, I mean I felt like I wanted to make a lot of money but I had no idea how to make money. I didn’t really have like a business mindset. But I knew I didn’t want to do what everyone else was doing. I didn’t want a job, I didn’t want to go to school and get a degree. I just wasn’t excited about that life, that philosophy of working for other people but I also didn’t have the entrepreneurial mindset either. I didn’t know anything about owning a business. So when saw network marketing and my kind of a friend I guess who’s actually my friend’s boyfriend. So she told her boyfriend about me when we were waiting tables and he called me up and I didn’t know I was getting recruited you know what I’m saying, I had no idea what was going on but he wanted to invite me to this job interview. And he picked me up, brought me to a meeting and it was just so funny that looking back like he was very coachable I guess because he was leaning forward and laughing at all the jokes and raising his hand like he was there for the first time right, but I got started right away man. I was a total red apple, I was like this makes sense, I’m in, let’s go. And it wasn’t until maybe 6 months in that I really understood what I was a part of, I mean I was just ignorance on fire in the beginning. You know and there wasn’t Google back then, there was no social media, you know Facebook and all that stuff. We were literally just calling people and inviting them to the meeting at the office. We didn’t do home meetings, it was all in the office but it was like how I cut my teeth kind of if you will. That’s how I learned to be a network marketer and I got pretty good, I would say about 6 months in where I was getting a pretty good understanding of you know the mindset and overcoming objections and not making excuses and just being coachable and just recruiting my face off. And you know looking back, you know the company ended up getting shut down and looking back it makes sense because our whole mindset was to recruit people and help them recruit people. And there wasn’t a lot of selling, I mean people did sell the product but not enough. There wasn’t enough of emphasis, and back then you know network marketing was just a totally different profession and luckily things have changed over the years and improved significantly. But that’s how it all started and that company went out of business James but I took what I learned, I took the experience, I took the basic understanding of like sales and being an entrepreneur mindset and all what I was talking about. And I took that and applied it to the mortgage industry and basically for those of you that don’t know what the mortgage industry is, I was selling money for a living right like basically loaning people money so they could buy a house or re-financing their house and get a lower rate and cash out of their equity and all that. So I was in the real estate boom 2004-2007 and I made about 600,000 dollars in 4 years. So community college drop-out, no background in business, no degree you went off and made 600,000 in 4 years. And that’s when I realized having a college degree is cool I guess depending on what you are going to school for but it’s not necessary, you don’t need it to be successful and I don’t know what they teach in Australia and I know different parts of the world have different philosophies but I think most of the world teaches go to school, get a degree, get a job. And I’m not saying it’s bad to get a degree but you don’t have to have one and don’t think that if you don’t have one you can’t be successful especially with the social media and internet era where we can really learn anything we want. I mean anything that’s in a book, in a classroom you can learn it by Googling that conversation right. Look up that conversation, that topic, that subject. But anyway I digress, for me I took what I learned in network marketing applied it to traditional business but here’s what I realized at the end of every month I had to start all over. At the first day of the month I had to do exactly what I did the month before and just it felt like revolving door. It didn’t feel like a business, I mean it was a job right so I had to start all over again every month at 0 and I just didn’t see the longevity in that plus it was very volatile. A lot of ups and downs so I got back into network marketing in 2006, I was with a company part-time for 2 years. Now that time I was much more influential than my first time in network marketing. That time I was more well connected, I knew better people, I just had a totally different mindset starting my business that time around and we were doing home meetings then and so that was more of a home meeting business. So I had my first home meeting, I invited like 45 people, 50 people whatever it was. 25 said yes, 13 showed up, we signed up 8. Those 8 turned into 43 in a month and made like 6,000 dollars the 1st month part-time. 6 months in to that company I was hitting a pretty good amount of money making 10 grand that month part-time then I fired my boss 2 years in. So 2 years doing a part-time went full time, and full time every year since 2008 and made 6 figures every year. This year, 2017 will be our first 7 figure year. So it’s been a crazy ride but I tell you what man it’s a part of the entrepreneurial roller coaster. It’s just the way it is very rare that you’ll meet somebody that got into a business and that was their first homerun, they successfully built a big business and they did it quick and it lasted for 10, 20, 30 years. That’s very rare. If you see someone have quick success, typically it doesn’t last long because they don’t know how to maintain it, they don’t appreciate what they have. I’m actually glad it took me so long and I’ve made good money it’s not like I wasn’t making good money but I’ve never made money this. The kind of money you’re making in a year we’re now making in a month and the fact that it took this long I think is better because now I know what it’s like to make it, to not make it. I know what it took to make it, I feel I deserve it more but I also feel I appreciate it more and obviously if you appreciate something and you take care of it because you understand how precious it is, it’s less likely that it will go away but if you don’t deserve it, you don’t earn it and you kind of got lucky I think we know that that typically falls apart. Typically someone’s not grateful, they think it was easy and they think you can go do it again and again and that’s not the case. Sometimes you’re just at the right place at the right time and you really need to take it I stride and you know what this is something very special and it’s not normal and I really need to appreciate it and take care of it. Just like you would a relationship, if you have kids, you know if you are growing a garden right out front. I mean whatever it is you have to take care of what it is you’re grooming, whatever you are responsible for you can’t take it for granted.
James Yates: Yeah absolutely, I really love this John and it’s so relevant for a lot of people because often we do talk about wow that person moves so quickly through the plan or this person’s got to the top and then [00:08:38] sometimes people feel really untouchable but hearing a story like this, fully relatable, long-term, sustainable as well. But what I love about this story is that it sounds like every year although you didn’t go and smash it big time the first year it was a progression every single year on year. It was almost like you were coming back a little bit stronger each time, would it be fair to say it that way?
John Melton: Yeah I mean it definitely fluctuated but it wasn’t until in 2001 and it wasn’t until 2008 so 7 years later. It took 7 years to finally make 6 figures in network marketing. Now yes I was making 6 figures in a mortgage job I had but not network marketing. It took 7 years to actually make 6 figures in network marketing and you know go full time and become that full time entrepreneur and you know fire my boss as we like to say. But it took time you know and anybody that has instant success that’s the exception not the rule. It’s not normal for someone to build a profitable business. I mean what do they say, traditional business, I don’t know how it is in Australia but in the US and Canada I think they say it takes 3-5 years to see a profit on a traditional business and 90% of them don’t make it to 5 years.
James Yates: Absolutely, I love that John and so if you look at that year that you finally made 6 figures, what was it that was the defining moment, maybe some skills that you wish you had when you first began? What do you think was the clincher?
John Melton: That’s a great question, I’ll tell you one thing and this is what I teach all the time. I started going after higher quality people and helping them really launch their business. There’s a big difference in recruiting and signing someone up and actually partnering with someone, you’re still recruiting them but you’re partnering with them to help them launch their business especially higher quality people. Because they know a lot of people. If you just expect someone to sign up and just go to work without guidance, without support, without a little encouragement and maybe even having to push them out of their comfort zone, you are crazy. People are not going to call their [00:10:46] they are not going to call their A players. And even if you bring in an A player, someone with influence, someone that knows a lot of people. They’re typically busy, they are successful, and sometimes they don’t feel like starting all over. They want more money or they want more freedom right because typically the A players, the most successful people we know are very busy, they don’t have time. They have money not time, you know sometimes those people are just, they say they want more or they want a better business or maybe more freedom. They’re just not willing to get out of their comfort zone because they really don’t have to. They make good money, so you have to really dig in with those A players and get into their market because I think in 2008, I think the biggest thing is I started really recruiting and focusing my team on recruiting business owners, people with influence, people that had done stuff like this before. People that had done network marketing, they had done direct sales, people that thought the way I thought when I went after them vs going after the low hanging fruit. How many of us are guilty of going after the easy people right, like my friend Dave I know I’d get him to sign up because he doesn’t have anything else better to do, doesn’t have the money so I’ll probably have to pay for him. Like Dave’s probably not the best recruit you could go out and get right? Dave might be a great friend of yours, he might be your cousin, your neighbour, your best friend. He might be your brother, it doesn’t make him a great recruit. If you’re starting a football team you would want football players or if you’re starting a soccer team right you would want soccer players or baseball, baseball players. You would not want volley ball players on your lacrosse team right like you would want people that play that sport. I mean you could teach a volleyball player how to play lacrosse or a basketball player how to play football but the truth is you would rather just recruit people that already know how to play. Already speak the language, so when I stared going after business owners, people that were successful, people that had success in direct sales and network marketing. My business almost overnight started taking off and I think part of it was also that I was ready to commit. I got real serious in 2008. Prior to that I was comfortable, I was making good money in the mortgage business. I didn’t have an urgency to get out of it so I think it was just me making the decision and then going after better people and really locking arms with them and making sure they made money.
James Yates: That is fantastic, I really love it and the [00:13:08] so 7 years to 6 figures and sampling up was really the defining moment if you like to 6 figures. How much, so you’re already quite successful in other areas obviously so as we’re talking here, how much of it was an inside job?
John Melton: You mean up here? That’s everything, you know mindset, attitude all that stuff I mean you know it’s fascinating how inconsistent people are and I don’t think they are inconsistent because they’re lazy. I think they’re inconsistent because they are afraid of greatness, they are afraid to put themselves out there and be vulnerable and you know look stupid or foolish or you know what are my friends going to think or you know some people say I’m doing on videos too much or you know I feel like I’m pushing my friends and family or whatever it is right. Like all this meetings, you know I don’t doo meetings anymore I do everything online now but back in the day I used to 2 home meetings a night every night for 5years. I put in my freaking time, I was on the road every night. My meetings were not in my neighborhood, they were not in my city, even my state. A lot of times, I live in a state called Maryland and I would be an hour or 2 hours north, sometimes 3 hours and if I wasn’t going north I was going south to Virginia or DC or West Virginia, I was going to Delaware or New Jersey. I mean I was all over the map and that was for about 5 years from about 2008-2013 every night I was doing meetings. And I was doing weekly Saturday trainings and I mean I put my time in. I probably squeezed 40 years of meetings into 5 years. So when people talk about sacrifice and they talk about, like I guarantee those 5 years I worked harder than 99% of the humans you’ve ever met. Like literally all day every day non-stop but I have kids now and at that time I want to say because my son was born in 2004 right so I resigned from that company in 2013 so 9 years or he was before his 9year birthday, he was 8. So I was seeing things that I just couldn’t ignore, like I was seeing you know my son go to baseball practice because my mom would have to take him because my wife and I were out doing meetings. And I’m just like you know what, no! I’m not doing this, I love network marketing but I love my kids and my wife more. So that’s when we started studying social media and the internet and you know working on yourself that’s good you know. You’ve got to have mindset attitude but like having a positive mindset but still doing meetings does not get me the result I want which is income and freedom. And I know that’s hard to get both. You know it’s very difficult but nowadays you know it’s why I go to the gym today, 6 o’clock in the evening here I have not done a meeting. I will not do a meetings. I do everything virtually online and we have a system, a strategy we call ATM (add tag message) so instead of inviting people to webinars or home meetings or weekly meetings or coffee shops or whatever, you make them a DVD or whatever. We invite them into a private Facebook community, one community is all about the product, one community is all about the business, and by the way I don’t care what networking company you’re in, you could do this. Some people say it’s hard to set that up or it’s hard to get a lot of engagement in the group. Okay great, it’s hard to build a home meeting, it’s hard to build a big weekly meeting, right like to get 50 people in your living room or even 10 it’s hard. It’s even harder to have 100, 200, 500 people showing up to a weekly meeting. Or monthly regional training. It’s hard to get tens of thousands of people to come to a convention, I mean it’s going to be hard to build up anything but once you do see I like to call myself a virtualprenuer. So I wanted to have that income but I wanted to create it from my phone, like building business virtually from my phone anywhere I have an internet connection. And to me that was the ultimate way to have success in this profession because I was making a lot of money in the mortgage business. I could have started my own mortgage company and had even more success. But I didn’t see that giving me freedom, you know sleeping and waking up when I’m done sleeping or go to my son’s baseball games or hit the gym in the middle of the day which is when I go to the gym every day. You know you would be surprised there’s still a decent amount of people at my gym in the middle of the day but in the evening or early in the morning it’s like 5 times more people. I wouldn’t even want to be there when it’s that busy so for me, you know making money is important you know we actually have a very successful training business. We train network marketers and online entrepreneurs you know we do very well with that but this will be my first year making 7 figures and it wasn’t until a couple years ago that we really started duplicating social media strategies and I believe any network marketer in any company can figure out a way to build their business virtually with social media this days. It’s not easy, I know it’s different but you have to admit if the only way you can build your business is by physically doing meetings you are limiting yourself. Because you can only physically sit down with so many people. You can only simply build so many markets if it’s all face-to-face but if you can find a way to build your business all over the world as most network marketing companies become international opportunities right. If you can figure out a way to do it and do it from your phone that’s limitless and if you can duplicate that’s the real key to success in network marketing is to have people on your team that are out-earning you, people that are more successful than you or at least people who are making as much as you. Like you’re not really successful in network marketing if you’re the only person on your team winning.
James Yates: Absolutely, you know the great thing about this is when we’re that fast and we don’t stay relevant with the up and coming changes and the way that social media is progressing then we’re going to become irrelevant very quickly. And what I love about what you and Nadia and your teams are on the cutting edge of that. You talked about you studied Facebook, you studied social media strategy and all of that to get into this. How hard was it, because I know a lot of our audience today are listening in but building a traditional style network marketing businesses you know and still what you mentioned, your story of going out and doing the home parties, the home launches, this and that. How do you transition between offline and online, is there a transmission point?
John Melton: Yeah, absolutely I mean you transition with new recruits, you build new teams in different markets. So for me when I resigned from the company that I was with for 7 years in 2013 that was hard, that was like leaving the mafia I always say. It was very difficult, it was leaving a family but I was also being like threatened by the family so that’s why I was like the mafia. And threatened not like you know threatened but like you’re going to get sued or you’re not allowed to go build something else. And it’s like what, no I’m definitely going to go build something else, I love this profession I just didn’t believe in that company anymore. You know what things change man. People get divorced, people change jobs and careers, people switch from 1 sports team to another I mean things change its just life. The only absolute is change so I just wanted to make it work, I still. I’m competitive, I want to go to big business, I wanted to make a million bucks, I wanted to go out there and build a massive business. I love building teams, I love working with people, I love helping people but I don’t love being on my phone all day. Like on the phone, like I am on my phone a lot but it’s like I’m on Facebook you know what I’m saying. I’m not on the phone, I didn’t want to be on the road all the time like I was like if I can just make the kind of money I’ve always dreamt of making but do it from my bedroom or anywhere I have an internet connection right. Like literally anywhere I’m on the internet I can go to business so let me start out by recruiting some people in different states, let me test this out, let me test that out. And I have to be honest I didn’t like have this big agenda, I was just like trying things out, listening to different trainers you know Garry Baine, Chuck I mean he like rocked my world when I first started listening to his stuff on social media. His stuff like sometimes was a little much for me because he teaches like everything about social media. You don’t need to know everything, you just need to know some basic stuff right then we started listening to Ray Higgins, Charlene Johnson, Marie Foliar like there were some different people by the way don’t feel like you need to now go learn from all those people cause some of the stuff their now teaching is irrelevant like Ray is awesome. Ray is amazing but some of this other people like they don’t understand network marketing like he doesn’t even like it I think. Brendan Bershard, you know my wife is part of his mastermind, we’re big fans of Brendan Bershard but he doesn’t really understand network marketing right, in fact there’s nobody teaching network marketing on social media the way my wife and I teach and that’s fine. Everyone has got their own flavour, their own style but we we’re like man this attraction marketing thing sounds pretty cool. If we could learn how to attract people to us, build an audience, build a following, and pour value into them. My wife and I we knew, Nadia and I knew we had a skillset. We knew we were pretty good in front of a room of people, like if you put us in front of 50 people, 200 people, 1,000 people we’re going to make them laugh, they will walk out of there and go holy crap I’m fired up! Like you know we would really, we just knew how to really poke their buttons. You know what I mean like we could really get them fired up, make the calls, open the meetings doing the stuff, we could just take that skillset of poking people’s buttons and taking that skillset to video because apparently all the big marketers are just saying video is the key skill to develop and learn over the years. And look I know people who are doing videos and they’re not getting traction, but you know what I know people in the beginning that were doing home meetings that weren’t getting traction either. That doesn’t mean it doesn’t work, that just means you suck and you have to get better at it. It’s just the way it is, my network sucked 15 years ago, my skillset sucked, I was terrified of public speaking. I had such low confidence. James literally I don’t know the style in Australia but in America back around that time 15/16 years ago it was cool to have a tongue ring, I had one. It was cool to have earrings on guys, I had those. I mean I was definitely like a punk, a little bit of a problem child but you know what, I’m glad I was like that because I felt like looking back I was you know what if I can do it, anybody can do it. Like I don’t want to hear excuses, I dropped out of community college. Like you actually have a degree, you don’t have a tongue ring or earrings. So you know anybody can get better, you know embrace the suck I always say and realise that you can get better. But the cool thing is if you get better at doing videos and attraction marketing and putting out curiosity posters like [00:23:47] you know right hook. It’s so smart, it’s like value. You get people to know you, like you, trust you, tell stories, you share a lifestyle whatever it is and then once in a while you mention your company, you mention your product, you promote your company, you promote your product and you’re not going to get everybody right away. Some people will, some people will have a lot of success right away but it’s a process and I just looked at it like this. I did network marketing for quite some time, offline, old school, all warn market, I did cold market, I’ve done it all and one thing that kept coming up with people is that they ran out of warm market and it was hard to teach people cold market. I don’t care how many gurus I hear got a system for cold market blah, blah, blah. It’s all BS because ultimately you only want to bring in a stranger, a cold market person so that you can get into their warm market. You are not going to bring in a stranger and teach them how to recruit other strangers. That is not duplicate able, I will argue with anybody till I’m blue in the face that is not as duplicable as warm marketing. It just never will be and that’s why it’s network marketing. If it was cold market right selling and recruiting then they wouldn’t even need you and me James right. It’s all about warm market. It’s all about the sphere of influence anyway I digress again, I get excited so much.
James Yates: You know why I love this job because it is such a conversation that comes up [00:25:08] but at the same time, as you’ve gone through this journey let’s talk about the real relatable things for a lot of people listening in. What are some of the biggest brand mistakes?
John Melton: Well the biggest branding mistakes is that they’re too spammy. They’re like an infomercial, it’s like their profile picture is a picture of their product it says exactly what company that they’re in. There’s no curiosity, I mean you don’t want people landing on your profile and saying, ‘Oh! She’s a rep for ABC company let me just Google it cause everybody knows how to use Google this days, it’s 2017 I mean hello! They go into Google and then you can just look up the company and they might say not interested and you never even knew that they were interested but they went and Googled it. Or you’re super interested and they Google it and they come across someone else’s website right someone else’s profile and buy from them not you. You don’t even realize you are generating leads it’s just not for you it’s for the company. So that’s why you’ve got to create your own personal brand and yet some people say you know well that’s not duplicable. Listen the duplication argument is so old because truthfully nothing is duplicable or everything is duplicable depending on the person, depending on are they willing to do the work right. Like you could say that free foot roll is duplicable but how many people do you know that talk to everybody within 3 feet of them? Right, how many people just recruit everybody they talk to everywhere the go. Like nobody wants to do that. Like I would rather teach people how to prospect in market especially on social media so that way they’re reaching out to people proactively. Like you have to reach out to people and you have to let them know that you have something to offer. And you know there’s right and wrong ways to do that. But if you’re not promoting yourself and your not marketing yourself and branding yourself on the front end meaning on your profile, on Instagram, on Facebook, on your wall, whatever you want to call it. If you’re not putting out good content, how like you are doing this interview right now someone may watch this interview and go James this is awesome and I’ve seen like 5/6 interviews now you know. All this people you’re interviewing are successful, you seem successful. What do you do? That’s what you’re looking for. Or let’s say you’re promoting exercise tips and you’re promoting different recipes, healthy meals in ways to you know lose weight and have more energy and all this stuff. People are going to come to you and go what products do you recommend, what is that product you were talking about in that video you did and know you are creating that curiosity, you’re generating leads and when I have people that come to me and say I’ve talked to everybody on my warm market or I’m running out of people to talk to which it doesn’t happen like it used to back in the day. But still once in a while people say that, the thing is they can meet other people on Facebook if you teach them the right practices and they go out there to build relationships with 2 billion people on Facebook I’m sure you can find some likeminded people and overtime you can meet new people, build new relationships and generate leads online so not just relying on your immediate warm market. Right you’re not just relying on your 100, 200, 300 people that you know it’s still the best place to start with warm market but you’re not limited to that like back in the day. 5 years ago 7, 8, 9 years ago that’s all people had and once they ran through the warm market now they’re talking to people they barely even know, they’re lukewarm market or straight up cold market. So you know that was tough for people and even the most skilled recruiter and prospector would still struggle with building their business on cold market. But again even if you got some sign ups, even if you sign a lot of people via the cold market in my opinion the goal is to then get them to do warm market right. Get them to use Facebook the right way to create curiosity, like we teach people how to launch their business using Facebook live. But what they do James is they launch their business, we call it the 3 DW Facebook live launch formula where they do 3 separate Facebook live videos and again I teach the brand new [00:29:08]I don’t care if they have a hundred friends on Facebook or 5,000 doesn’t matter. They launch their business telling everybody why they are starting a new business and why they chose the product or business that they chose. They’re excited, it’s short and sweet, they headline it like big announcement, super excited about my new venture right like that’s a more effective way for someone to launch their business versus being like I’m looking for 5 people that want to join my team, I’m starting something new and you’ll want to get in now before it’s too late, you won’t regret it, here’s my link, let, let me know when you’re in. No, it does not work.
James Yates: We’ve all been there haven’t we, I mean I remember a few years ago when a lot of us were using those kinds of approaches. It’s amazing how we’ve transitioned and gained leading from value. Okay there’s a lot of people out there that often, I mean I’m not sure if you get the same question but it’s, but I don’t know what value to lead with. Now we have a strategy called EPL which is education, passion and lifestyle. And we always lead by ensuring that we’ve got one of those 3 areas covered. Do you have a particular response to someone that says, well I don’t know what to lead with, what’s my value proposition?
John Melton: Yeah so we teach the 30 day video challenge, we tell people to do a video every day for 30 days straight. And it’s uncomfortable, it’s awkward but within about 2-3 weeks it will become a habit. Like I used to hate going to the gym I’ve got to be honest I still don’t get excited like oh men I can’t wait to go to the gym but this point it has become a habit. I don’t even think about it, like during the week I’m going to the gym, weekends not as much but that’s because I’m also playing with my kids and I do different things right. Like yesterday I, was it yesterday or Saturday I went to a Sky Zone, I don’t know if you guys have Sky Zone there but it’s like indoor trampoline dodgeball that we play. Its call ultimate dodgeball and it’s just like a giant trampoline pit if you will and you play dodgeball and literally my whole body is sore. So that wasn’t necessarily a work out but that was more than you work out it’s insane. Like you’re literally sweating and your – its just crazy, so much fun. But you know for me it took a little while to get comfortable with videos, I mean I feel like I was pretty good with them but my wife always like you know jealous of my first few videos because I was much more natural than her. For her it was a little harder, for some reason that’s just the way it is for some people. It’s hard for them too just talk into a camera, but you’ve got to remember back in the day we never had Facebook live, I mean you remember that James when you had to do a video by yourself in a room and your just recording basically talking to yourself. And when it’s done your like I don’t know if this is good now I’ve got to upload it and hope people watch it and if they do watch it like I hope they like it. Like I don’t know maybe I don’t want people to watch it right. So Facebook live has made it easier, just 3, 2, 1 go and you’re live on Facebook and you just figure it out right. But you know for me videos at first I wasn’t sure what I was going to talk about but it just kind of turned into like network marketing training cause that’s what I had been doing for so many years. For the person watching this right now they might love talking about their kids and parenting tips. Now you have to remember this, there has to be value so you have to either empower, entertain or educate. Right like if you look at Oprah Winfrey or you look at Ellen DeGeneres or Jimmy Fallon. Trying to think about people who are super famous and you guys probably know them too right. Brad Pitt, like they’re all bringing value to the market place whether they are funny and entertaining or maybe they’re empowering you like Less Brown empowers you, Eric Warry empowers you, whatever it is you have to empower, entertain or educate. Now I focus on education and we teach most of our people to educate and people say well what do I like teach people. Whatever it is that you’re passionate about, whatever it is that you are excited about, if you’re excited about it, it will be easy to talk about it. However you do have to keep in mind that you’re looking to monetise. So if you’re talking about basketball it might be a bit challenging to convert those basketball and basketball following into looking at a home business. So you have to kind of think about that but let’s be honest if somebody built a massive following online and it could be about anything there’s always going to be a percentage of people that would buy anything from them because they follow them and they trust that person so maybe that person promotes a sports product, like a product for athletes so it would make sense for a person that has a big following of athletic people to promote an athletic product. Like I always think it’s funny that I know a guy that he has a huge following of fitness advocates right like he is a very fit guy, he teaches fitness tips but then he sells like you know skin care products and I’m not saying that’s bad, I mean that’s cool but to me it doesn’t really make sense for that person to not sell health and nutrition products because that’s their audience. So that’s something to think about and something to consider but for me I went down the path of talking about marketing, talking about network marketing, sales, entrepreneurship because that’s just what I’ve known for years and years and if somebody says well I don’t have any special talents. I don’t have anything I’m really passionate about, I’m just new to this and I don’t know what to do videos about. Great then I would just start learning stuff, like you are learning something right now watching this interview, you’re reading books, and you’re doing personal development. Every day you should do at least 30min of personal development maybe even 60min if you don’t have a great mind-set and you’re not getting great results. Whenever Nadia and I are not getting the results we want, we actually you know 2x, 3x, 4x the amount of personal development we are doing. We go to a seminar, will do what we’ve got to do, we invest in a course you know we’ll invest in a high kicking master-mind. We’ve even invested more money in the last couple of years and it’s not ironic that we’ve made much more money over the last couple of year’s right because the more we invest in ourselves the more we made. But I think if you’re doing personal development every day and you’re taking notes from what you’re learning, you should be able to turn around and teach it. In fact Ray Hayden says he calls it ILT, invest, learn, teach, right I’ve heard Caleb Mastics calls it learn, earn, return. So you learn something, earn money by implementing it and then in return he teaches it to other people. Whatever you want to call it, you’re learning something every day or you should be. If you’re not then that’s already a red flag, that’s already a problem. You should be doing personal development every day. When you’re reading that John Maxwell book, when you’re listening to Tony Robin take some notes, do a 2 minute video or a 3 minute video. Oh my, gosh! I just read this book and here’s what I learnt. I just watched this video here’s what I learnt. This is not rocket science but you have to start thinking like a marketer, you are a network marketer. Don’t think like a consumer think like a marketer, don’t just consume information turn it around right, like if you are watching a sports game and there was a lesson there take that lesson and share it with your audience. Every opportunity is an opportunity to learn and you know take that information and turn it around into a piece of content for your audience.
James Yates: I love that John, so learn, earn and return is Caleb Mastics approach and I absolutely love that. Very few people are capable as well. Talk to me about marketing perspective with the 2 billion people on Facebook, 1.5 billion on YouTube, 700 million on Instagram, 500 million on LinkedIn. Facebook from a numbers perspective makes sense but why have you chosen Facebook as your primary platform?
John Melton: Great question, I mean first of all there is the social aspect of Facebook that You Tube just doesn’t have, there’s just, to me it’s just a one way view. I mean You Tube there’s not a lot of interaction and engagement there, it’s more like watching videos of people talk and comments that’s it. There’s not a lot of a community. Instagram again not a lot of community, people can probably argue that there is but I just know from working in the social media/ network marketing arena for years now it’s just not the same. LinkedIn, great place to prospect, not a great place to build community, not a great place for communication like all of my teams have their own Facebook groups and group chats. We teach our leaders and we teach our new people to do group chats with prospects. So this is 2 different things, you’ve got prospects that are interested you put them in a group chat with your [00:37:25] not a freeway call, a group chat on Facebook messenger. Almost as good as a 3 way call, in fact I think it’s better but you know they’re just talking on Facebook messenger. And then you have team chats for all of the active marketers on the team. So it’s 2 different things, you wouldn’t put prospects in the team chat right. So those group chats are so powerful and then you have Facebook groups, and Facebook groups you can have that private community, you can use it for prospecting, you can use it for training purposes, you could build your own personal brand and have a training group. The community that you can build on Facebook, and Facebook if you have been paying attention to Zuckerberg recently, he has been talking a lot about Facebook groups and just you know having more features and just easier ways for admin to run their groups and get data from their groups because Facebook groups are really the best way to build community, virtual communities online and just from a duplication stand point that you pointed out LinkedIn has, what did you say 500million? 2billion on Facebook so 4x more people are on Facebook so that means out of all the people you are talking to 4x more. Not only are there 4x more on Facebook but more of them know how to use it. So if you’re saying oh, you don’t have a LinkedIn, oh, you don’t have an Instagram can you start one. No dude I don’t want to teach you how to start something new social media platform, I just want to talk to you on the one you are already on. I mean it’s hard enough just to get people to do the most basic stuff in network marketing. It’s hard to get them to invite their first few people, get their first few customers, learn the [00:39:02], learn the invitation script and understand when the team calls. Like there’s a lot of stuff in the beginning that can overwhelm people. The last thing you want to do is say also you need to setup an account with something, or they already have an account and they go I don’t even log in to my LinkedIn, I don’t even know my Instagram login. Everybody I know for the most part [00:39:22] everybody I would want to work with has a Facebook now, they may not use it every day like I do but just about everybody I know has a Facebook account. Even like my buddies from high school some of them have Facebook accounts, not all of them believe it or not. But some of them even have Facebook accounts and they’re so anti-social media. Like they can’t stand it but they’re also not there for business right, so for the most part it’s the most duplicable, most user friendly, most benefits for us leaders you know having all the groups and group chats, the same communication with our team I guess that’s a huge benefit for a leader to not have to necessarily send text messages and call everybody. You just communicate right there on Facebook messenger.
James Yates: Yeah I love that, I love what you said in terms of you’re basically plying where people are already looking you know people are already on Facebook 100% and again for those people that argue not to go on the social media in terms of building again that’s the response to that as well. We’ve already got people looking at the screen, let’s take them through and ascend them through a process to help them become successful. And this conversation we could be speaking for hours because you’re just covering so much from so many different angles but really common sense when it comes to marketing with a huge amount of flair, I really love this. I want to shift the conversation a little bit. You and Nadia, what a dynamic team, partners in life and in business. Talk to me about the dynamic of building as a couple, I know there’s a lot of couples who are listening in and actually I was Ray [00:40:44] a few months ago when we interviewed him as well. And I really love to get the perspective, how do you do it as a couple? Is it as easy as it looks?
John Melton: Well I guess, is it as easy as it looks? What do you think baby? I mean yeah, I mean for us we love it. I can’t imagine, I hate to say this hope it doesn’t come off the wrong way. I can’t imagine, and I’m sure Nadia would say the same, we can’t imagine being in a business like what we do with just someone that doesn’t get it, isn’t supportive. Oh, you are doing another call, oh you’ve got to do another video. Like that has to be really difficult, I mean look there’s worse situations out there to be in but if you are trying to build a home business and your spouse is constantly nagging on you and that even if you make money and they’re still not supportive. They’re like great you’re making some money and then a month that you’re never home or you’re always on the phone like that would be tough. And for Nadia and I, it’s the opposite it’s like we’re out working with each other. It’s like, that’s just how we are, how we’ve always been so it’s a huge advantage I’m not going to sit here and act like it’s not an advantage to have a wife that not only supports and encourages you but works with you like she’s the one that really maintains our brand and our training company and to be honest until this year our training company. Our brand was making more money than our network marketing business was, it was surpassing it until this year. So you know it’s a huge advantage and of course there is challenges with that like maybe sometimes you need to like turn off the business talk but then you know for us we love talking about. But some people are like all you want to talk about is business, like for us you know what else are we going to talk about, I mean yeah we talk about the kids and stuff like that but you know other topics don’t excite us as much. Like we have big visions, big dreams. Like we are just really passionate about what we do but we also shut it off. I mean last night was Sunday night, and you know we love HBO on Sunday nights so we watch you know a couple shows and we just chilled and you know all weekend we were at her sister in law with the kids and my niece and nephew and you know the cousins are all having fun in the pool and you know you’ve got to take time off. But it does help when you have your significant other on board with you. It’s no different than when you have like your best friend in the business with you and you guys love working together. Like I see business partners that you know works out really well, I see power couples where it works out really well, I’ve also seen the opposite where people actually you know fight a lot with their significant other and I think part of that is because they’re mot understanding where their wife or husband is coming from. Like here is one thing we figured out a few years ago and it was literally just a few years ago James. We really identified what each of us like doing and it was like okay Nadia like being in charge of the brand and the training company and editing videos and making everything look good. I don’t want to do any of that shit, excuse my French, I don’t want to put together an email to send out to the email list. But I don’t want to edit a video ever, I don’t ever want to log into our blog. That’s what she loves doing, she also doesn’t want to be talking to people all day long like me. I’m addicted to it like I will literally talk to people all day long because to me it’s just what I’m good at, I love doing it. We figured out our strengths and weaknesses, what we like and dislike and we understand what each other’s roles are if that makes sense and it’s just a perfect situation where you just kind of very similar, there’s things that Ray does that Jessica doesn’t do and vice versa. So it does help when you can work together in business and it’s someone you really care about. Nadia is my best friend and you know she is everything to me. She’s my wife but she is also the mother of my children and also my manager. She keeps me in check like we’re not going to do this, we’re not going to do that. She’ll just tell you how it is and she keeps me in check that’s for sure. We always say that I’m the wow and she’s the how.
James Yates: That is brilliant
John Milton: I come up with this great ideas, most of them she is like no, not now maybe later, dully noted but not now.
James Yates: That is so cool, and the one thing you’ve covered that is just so important is that she understands what you love doing and you play to those strengths as well. And I think for any couple listening in guys it’s so important that you go down that path and you really find your own path within the partnership as well. I want to ask you a question about staying relevant so you know we’re going to finish this podcast shortly. We’re going to go away and you’re going to build your business, our listeners are going to build theirs, we’re going to build ours. How do we all stay relevant over the next 5-10 years in network marketing?
John Milton: I don’t know, I don’t know what 5-10 years from now is going to look like brother. I just know this, I’m a stay plugged in. as long as you stay plugged in and you’re paying attention to what the greats are doing, you know you’re going to the seminars, you’re talking to the big earners, you know you’re keeping an open mind not going oh I’m not going to do that, oh I don’t want to do that, oh I don’t do videos, oh I don’t want to do webinars, oh I don’t want to use Facebook to build my business. Okay don’t get upset when your recruits join me or join James and not you. But you know, who knows what it’s going to look like in 5-10 years. Somebody was saying something just like this where you going to be in 5-10 years, she’s like I have no idea because I don’t know what the internet going to look like in 5-10 years or what social media is going to look like in 5-10 years, like literally 2 years ago nobody was doing live videos cause it didn’t exist. Now everybody is doing them, just so much has changed over the last several years and everything is speeding up so quickly. If you don’t pay attention on what’s going on there’s going to be companies and leaders blowing right past you and you’re going to say well I know more than them, I’ve been doing this longer than them. That doesn’t matter, it’s irrelevant. I know guys in their early 20’s that have been in the profession for a few years making a million bucks a year. And this is not like an income claim this is just a fact. I mean there’s people that are making good money because they looked at social media as an opportunity to create profits. Profits are better than wages.
James Yates: John stay plugged in, it’s just all about staying on top of what’s going on 100% that’s fantastic. Well look I’ve had an awesome time with you today and as I’ve said we could keep talking for hours and hours but you have any final words that you want to say for the audience listening in?
John Melton: I don’t know if you want me to give them some different webinar trainings? So a lot of people want to know about the ATM strategy and that’s, I would say out of everything that we’ve figured out over the last several years. We started using social media in 2012 but I would say the ATM strategy out of all the strategies that we’ve implemented doing videos, using Facebook messenger, doing group chat, creating a personal brand, all of that I think is great and we talk a lot about that but our ATM strategy I think is really a phenomenal strategy for anybody that’s selling products or services in network marketing and or building teams and they want to use Facebook groups to expose people to their product or business versus having to do meetings and some of the old school stuff. And you could just start off with like core group. You don’t have to tell your whole team about it, just start off with maybe a core group and some fresh prospects and see if you can get it to work. But if you’d like a training on that we have a training webinar scheduled, all you have to do is go to mylifestyleacademy.com/ATM and you can get registered for one of our upcoming masterclasses on how the ATM system works.
James Yates: Fantastic, so mylifestyleacademy.com/ATM. Thank you so much John and really appreciate you taking the time to be able to share your wisdom to our audience and I look forward to having many more chats in the years to come and making sure we all stay relevant as things change as well. Thanks so much John and I really appreciate it.
John Milton: Thanks for having me brother.
James Yates: Alright that’s the end of today’s podcast thanks so much for tuning in guys and in the meantime get out and wear your own greatness we’ll talk to you soon.
Thanks so much for listening to the Re-Ignite podcast with your host James Yates online at Reignitenetwork.com. We’ll catch you next time.